According to the latest report, LG Display will have to change the OLED screen supply chain for iPhone 16 to address design changes.
LG Display is having to change its OLED screen supply chain for the iPhone. According to a report from The Elec (Korea), this company will make Novatek company the new DDI chip supplier.
This move is aimed at reducing production costs, especially when both LG Display and Samsung Display – Apple’s two leading OLED screen suppliers – are struggling with the challenges of producing screens for the iPhone line. 16 due to the new design with thinner bezels.
The iPhone 16 series will all have thinner screen borders.
The addition of Novatek along with current supplier – LX Semicon shows that LG Display is aiming to diversify DDI chip suppliers. DDI (Display Driver Integration) chips are specialized components that translate digital image data from a device’s graphics processor into signals that the monitor can display.
By introducing another supplier, LG Display will gain “leverage”, be able to set better prices, and avoid dependence on a single source – which can cause delays if that supplier experiences right problem.
Both LG Display and Samsung Display are having difficulty achieving the desired yield rate for the iPhone 16’s OLED display. This may be due to Apple’s new design choice – the iPhone 16 will have thin bezels. than on the bottom edge.
LG Display’s decision to diversify its supply chain is a strategic move to address these challenges and possibly even gain a cost advantage. Let’s wait and see how the inclusion of Novatek will affect the production efficiency and overall quality of the display.
Either way, both LG Display and Samsung Display will have to fine-tune their production processes to meet Apple’s profit margin targets for the iPhone 16. Previous reports suggest that Apple will use uses a new technology called BRS (Border Reduction Structure) to achieve thin bezels on iPhone 16. It is known that both Samsung Display and LG Display will use this technology. Normally, Apple saves new technology for iPhone Pro models, but BRS technology could be for all four models.
However, previous rumors showed that the iPhone 16 and iPhone 16 Plus may not have any changes to the screen, only the iPhone 16 Pro and iPhone 16 Pro Max will have thinner bezels. Rumors also confirm that the iPhone 16 and iPhone 16 Plus will have a vertical rear camera setup, different from previous iPhone models – which have a diagonal camera arrangement. This change is expected to allow iPhone 16 models to record spatial video – compatible with Apple Vision Pro glasses.
The iPhone 16 series will launch in September this year. We will continuously update more information about these products in subsequent news articles.
